Take a look at this very ballsy ad for cancer prevention
Guys are always reaching for their toys, right? Well, a Peruvian ad agency took that idea to its most far-reaching conclusion -- and decided that a campaign that features images of phones, controllers and Rubik's cubes imprinted on boxers might encourage men to examine their nether regions for testicular cancer.
OK, it's a big leap, but the message printed on the waistband actually does make things a bit clearer: \"Give your fingers a better use\" -- than texting, we're guessing, or anything else.
From an aesthetic position, the best option, in our humble opinions, is the above gray pair (with pink trim) and a picture of a twisting Rubik's cube.
Is this cool or weird?
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Mike Gallagher
Freelance writer with a passion for travelling
