UN women ads show sexism behind Google searches
A NEW ad campaign highlights how bigoted and outdated views about women are still widespread - even in the domain of cyberspace.
The campaign from UN Women shows real suggested search terms from Google's autocomplete feature.
Christopher Hunt, from ad company Ogilvy & Mather Dubai, who came up with the poster campaign, told Ad Week: 'This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem.
\"The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”
For example, typing ‘women shouldn't' brings up popular search terms such ‘women shouldn't work' and ‘women shouldn't have rights'.
![\"Ads](\"https://www.georgianewsday.com/files.php?file=assets-2013/512083_ads_show_sexism_in_google_searches_553061924.jpg\")
Some of the autocomplete options that come up when you type in 'women shouldn't'. Picture: UN Women
![\"Ads](\"https://www.georgianewsday.com/files.php?file=assets-2013/503607_ads_show_sexism_in_google_searches_527324797.jpg\")
The autocomplete feature is based on the popularity of search terms. Picture: UN Women
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