UN women ads show sexism behind Google searches

Oct 20, 2013 - 14:42
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UN women ads show sexism behind Google searches
The UN Women ads are a powerful reminder that gender inequality is worldwide problem, say their creators. Picture: UN Women

A NEW ad campaign highlights how bigoted and outdated views about women are still widespread - even in the domain of cyberspace.

The campaign from UN Women shows real suggested search terms from Google's autocomplete feature.

Christopher Hunt, from ad company Ogilvy & Mather Dubai, who came up with the poster campaign, told Ad Week: 'This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem.

\"The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”

For example, typing ‘women shouldn't' brings up popular search terms such ‘women shouldn't work' and ‘women shouldn't have rights'.

 

\"Ads

Some of the autocomplete options that come up when you type in 'women shouldn't'. Picture: UN Women

 

\"Ads

The autocomplete feature is based on the popularity of search terms. Picture: UN Women

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Mike Gallagher Mike Gallagher is a Georgia-based freelance journalist covering local news, community developments, and regional issues that matter most to residents across the state. Writing for Georgianewsday.com since 2016, Mike has built a reputation for clear, balanced reporting and a strong connection to the communities he serves. His work spans city council decisions, school board updates, small business features, public safety reports, and statewide policy changes. In addition to local coverage, Mike occasionally reports on state politics and national headlines, offering readers context on how broader decisions impact Georgia communities. Known for his steady, fact-driven approach, Mike prioritizes accuracy, fairness, and accessibility in every story. Whether covering a town hall meeting or breaking political developments, he aims to inform readers with clarity and integrity. Outside the newsroom, Mike remains actively engaged in Georgia’s civic landscape, always seeking the next story that shapes the state’s future.