Twitter changes logo to a simplified bird

Twitter announced on Wednesday that it has eliminated all text, bubbled typefaces and the lowercase \"t\" versions of the company's logos, unveiling a simplified silhouette of \"Larry,\" the bird (inspired by NBA Hall-of-Famer Larry Bird) that has long served as its symbol.

\"From now on, this bird will be the universally recognizable symbol of Twitter,\" Doug Bowman, Twitter's creative director, wrote in a post on the company's blog. \"Twitter is the bird, the bird is Twitter.\"

Bowman continued:

Our new bird grows out of love for oithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles--similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.

The six-year-old social messaging company also released a set of new guidelines goveing the logo's use:

Do:

• Use our official, unmodified Twitter bird to represent our brand.
• Make sure the bird faces right.
• Allow for at least 150% buffer space around the bird.

Don't:

• Use speech bubbles or words around the bird.
• Rotate or change the direction of the bird.
• Animate the bird.
• Duplicate the bird.
• Change the color of the bird.
• Use any other marks or logos to represent our brand.