Redbox Instant from Verizon set to challenge Netflix and Amazon this holiday season

Sep 27, 2012 - 07:27
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Redbox Instant from Verizon set to challenge Netflix and Amazon this holiday season
Redbox Instant from Verizon set to challenge Netflix and Amazon this holiday season

After months of speculation, Verizon (VZ) and Coinstar (CSTR) earlier this year announced a joint video streaming service to compete with Netflix (NFLX) and Amazon (AMZN) Instant Video.

The service, called Redbox Instant by Verizon, is being tested in the homes of roughly 500 Verizon employees and is set to become available by the end of the year. Eric Bruno, Verizon's vice president of strategy and planning for consumer and mass business markets, said that Redbox Instant will initially focus on newer movies, Bloomberg reported.

The service will require a monthly subscription and — along with online streaming, rental and purchasing — will offer customers access to DVDs from Coinstar's 40,000 Redbox kiosks. Bruno revealed Redbox Instant by Verizon will launch 'between late November and mid-December.”

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Mike Gallagher Mike Gallagher is a Georgia-based freelance journalist covering local news, community developments, and regional issues that matter most to residents across the state. Writing for Georgianewsday.com since 2016, Mike has built a reputation for clear, balanced reporting and a strong connection to the communities he serves. His work spans city council decisions, school board updates, small business features, public safety reports, and statewide policy changes. In addition to local coverage, Mike occasionally reports on state politics and national headlines, offering readers context on how broader decisions impact Georgia communities. Known for his steady, fact-driven approach, Mike prioritizes accuracy, fairness, and accessibility in every story. Whether covering a town hall meeting or breaking political developments, he aims to inform readers with clarity and integrity. Outside the newsroom, Mike remains actively engaged in Georgia’s civic landscape, always seeking the next story that shapes the state’s future.