Old Spice partners with brands for cross-promo craziness
Labeled the "brand too strong to stay in its own ad," Old Spice is flexing its well-groomed muscles with two new commercials co-branded with a pair of popular household items and directed by Adult Swim's Tim Heidecker and Eric Wareheim. In a Bounce dryer-sheet promo, Old Spice spokesman Terry Crews interrupts a housewife's laundry session by crashing a watercraft through the wall; in the Charmin video, Crews makes his impromptu appearance by emerging from the toilet.
While some comments to the videos feign fear ("zakamooza" says, "It's so epic...I'm afraid to buy it"), others admit to the genius of Old Spice's marketing team, including this confession from "rahkeemball": "i literally buy old spice only because of their commercials."
Do Old Spice's cross-promo ads dilute the brand?
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Mike Gallagher
Mike Gallagher is a Georgia-based freelance journalist covering local news, community developments, and regional issues that matter most to residents across the state. Writing for Georgianewsday.com since 2016, Mike has built a reputation for clear, balanced reporting and a strong connection to the communities he serves. His work spans city council decisions, school board updates, small business features, public safety reports, and statewide policy changes. In addition to local coverage, Mike occasionally reports on state politics and national headlines, offering readers context on how broader decisions impact Georgia communities. Known for his steady, fact-driven approach, Mike prioritizes accuracy, fairness, and accessibility in every story. Whether covering a town hall meeting or breaking political developments, he aims to inform readers with clarity and integrity. Outside the newsroom, Mike remains actively engaged in Georgia’s civic landscape, always seeking the next story that shapes the state’s future.
