Lady Gaga fronts new H&M campaign, looks like Cher

Just when we thought Lady Gaga and her insane fashion choices were slinking off into the background somewhere, she throws us a massive curveball.

The extrovert songstress has just announced a mega fashion campaign with high street store H&M, where she’ll be starring in its 2014 Christmas campaign alongside Tony Bennett. As in, the 88-year-old jazz singer.

Amazing, just amazing.

The duo are releasing an album called Cheek to Cheek together next month, and will perform one of the singles together for the TV advert that will air, thankfully, much nearer Christmas – at the end of November.

Although no campaign shots have been released yet, sad face, we do have this sneaky shot of the musical pair larking about behind-the-scenes. Cute.

Here’s to hoping H&M launches a meat dress in honor of its latest celeb spokesperson in time for party season…