Just say no to the camel toe with the Cuchini

Ever heard of a Cuchini? No neither had we.

But the disturbingly named underwear pad has been silently waging a war against that well-known fashion faux-pas, the camel toe, for years.

And now, thanks to Bravo's latest reality show, Game Of Crowns, which follows beauty queens competing in Mrs USA pageants, the underground beauty secret has been blown wide open.

The Cuchini, which has the tag line ‘our lips are sealed' (grim), is a reusable, adhesive triangular pad that women put in their knickers or bikini bottoms for a smoother appearance.

One of the stars of Game Of Crowns, Lynne Diamante (yes, Diamante), explains the need for the Cuchini: ‘If you're in a swimsuit competition, the swimsuit competition suits are usually tiny and tight. The judges are below you and the audiences is below you.' Enough said, right?

But no. Her fellow competitor isn't convinced: ‘You know, if your labia is hanging down to your ankles, you need to see a plastic surgeon, not order a Cuchini,' retorts Vanassa Sebastian.

The Cuchini was invented by Christy Sugrue and Kelly Heyniger in the mid-Nineties because, living in Florida, they spend a lot of time in swimming costumes. They explain on their website that they were ‘sick and tired of men pointing out our visible camel toe'.

Hmm, maybe we're the lucky ones but we've never had men pointing at our crotches in the street and shouting ‘camel toe'. Maybe it's an American thing.

Anyway, if you're interested, you can get a two-pack of Cuchinis for just $19.95 here. Fashion faux pas averted. Phew.