Invisible Mercedes cruises the streets of Germany

Mar 4, 2012 - 17:54
Oct 20, 2015 - 18:20
 0  2
Invisible Mercedes cruises the streets of Germany
Mercedes-Benz Invisible Car Campaign

Luxury car manufacturers usually want their vehicles to be seen. Not Mercedes-Benz, which has concealed its new F-Cell vehicle in the most creative use of the invisibility cloak since Frodo hid from Sauron. Mercedes covered one side of its hydrogen-powered minivan with LED panels, then attached a DSLR to shoot video on the other side, creating the illusion that the zero-emissions car (\"invisible\" to the environment) is also physically invisible as it barrels around Bavaria.

Some YouTube viewers are wary of the manufacturer's approach (one commenter was, \"Invisible car = anticipated car crash\"), but general reaction includes appreciation for both the manufacturer's marketing innovation and socially conscious product. Plus, as one fan points out, \"I can park anywhere I want now!\"

How would you react if you saw this car on the street?

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Mike Gallagher Freelance writer with a passion for travelling