Hello Barbie lands Mattel in hot water after revelations childrens’ voices are uploaded to the net

BARBIE just got a little bit creepy.

A new version of the Mattel doll released exclusively in the US is getting parents off-side after it was revealed the voices of children who talk to Barbie are recorded online.

The ‘Hello Barbie' doll allows children to have a two-way conversation with the plastic toy.

In a recent demonstration posted online, a saleswomen tells Barbie about great Italian restaurants in New York City. Barbie responds 'You have to take me to try it”.

A group that aims to protect children from 'commercialism encroaching on their lives” wrote to Mattel urging the toy-making giant to stop production after it was revealed that the children's voices were being recorded and uploaded to the inteet, Metro reports.

Christmas list favorite: The doll is currently due to be released before the end of the year, just in time for the holiday season, however the CCFC are hoping to prevent its launch altogether

'It is a significant violation of children's privacy, the group Campaign for a Commercial-Free Childhood wrote online.

The group said it was wrong to record children talking to their dolls.

'Children naturally confide in their dolls, and reveal a great deal about themselves when they play. It is wrong for Mattel and your technology partner ToyTalk to record, transmit, and analyse these intimate conversations.”

One woman described the bizarre interaction between Barbie manufacturers and America's kids. 'I thought Furby's were evil,” she wrote on Twitter.