Google ITA Software Deal Opposed By Online Travel Coalition

Oct 26, 2010 - 20:01
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Google ITA Software Deal Opposed By Online Travel Coalition

SAN FRANCISCO — Several leading Inteet travel agencies and search engines are urging U.S. govement regulators to block Google from buying a technology supplier that plays an instrumental role in finding the best airline fares.

The opponents, led by Expedia Inc., have formed a coalition called FairSearch.org to fight Google Inc.'s proposed $700 million acquisition of ITA Software. Google's deal was announced nearly four months ago.

FairSearch argues Google would be able to stifle competition and drive up air fares if it gains controls of ITA, whose software plugs into the websites of most major U.S. airlines.

Google contends ITA would allow it to build better travel tools that help both consumers and the travel industry.

The U.S. Department of Justice already has been investigating the deal.

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Mike Gallagher Freelance writer with a passion for travelling