Coca Cola ends Twitter campaign after being tricked into quoting Adolf Hitler

Coca Cola has been forced to pull a Twitter campaign entitled ‘Make it Happy' after it was tricked by a blogging site into quoting lines from Adolf Hitler's autobiography, Mein Kampf.

Launched in a Superbowl commercial, the campaign encouraged people to send them negative tweets which Coca Cola would tu into positive images using an automatic algorithm called ASCII.

Gawker sent numerous tweets to the soft drinks giant with sentences from Mein Kampf, Hitler's autobiography and racist manifesto.

Gawker decided on this approach after seeing a white nationalist slogan published by Coca Cola in the shape of a cute dog.

Coca-Cola said in a press release that the campaign's aim was to ‘tackle the pervasive negativity polluting social media feeds and comment threads across the inteet'.

A company spokesperson told Adweek: ‘The #MakeItHappy message is simple: The Inteet is what we make it, and we hoped to inspire people to make it a more positive place.

‘It's unfortunate that Gawker is trying to tu this campaign into something that it isn't.

‘Building a bot that attempts to spread hate through #MakeItHappy is a perfect example of the pervasive online negativity Coca-Cola wanted to address with this campaign.'