Bloomingdale's really creepy festive idea: ‘Spike your best friend’s egg nog when they’re not looking’

Bloomingdale's made a bit of an error in judgement in their Christmas catalog, adding in some disturbing copy to an image of a man and woman looking fancy in Rebecca Minkoff outfits.

‘Spike your best friend's egg nog when they're not looking,' suggests the ad, showing a man in a suit side-eyeing a woman laughing.

The page was uploaded to Imgur, where it quickly made the rounds on the inteet, attracting accusations of date-rape undertones.

View post on imgur.com

People on Twitter were understandably unimpressed.

#Bloomingdales encourages you to date rape your friend for the holidays pic.twitter.com/o1Rz4JVMgO— Natalie Bee (@ghostinmarble) November 11, 2015

ad exec: "so the concept for the ad is...DATE RAPE" bloomingdales: "awesome sauce!" pic.twitter.com/yeC0cyttiJ— eve peyser (@evepeyser) November 11, 2015

bu down your local bloomingdale's when they're not looking pic.twitter.com/ZbD2dCdLZF— olga lexell (@runolgarun) November 10, 2015

Or don't and quit being a creep... #Bloomingdales pic.twitter.com/Liu8DKMMnP— Kristen Alderson (@krisalderson) November 10, 2015

That Bloomingdales ad is horrific. How was that ever approved let alone thought of as a good idea?! Despicable.— Kirby (@oc_11) November 10, 2015

The backlash has prompted an apology from Bloomingdale's, who admit that the copy and accompanying picture were ‘inappropriate and in poor taste.'

They tweeted: ‘We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale's sincerely apologizes'

We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale's sincerely apologizes.— Bloomingdale's (@Bloomingdales) November 10, 2015