Analysts: Ga. firm doesn't need Hostess brands

Nov 24, 2012 - 09:19
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ATLANTA — A Georgia firm is speculated as a possible buyer of Hostess Brands assets like Twinkies, Ding Dongs and Wonder Bread.

But industry analysts say Flowers Foods in Thomasville should be wary of any deal as Hostess liquidates. Flowers already makes Nature's Own and other recognizable bakery brands.

William Chappell is from SunTrust Robinson Humphrey. He told The Atlanta Joual-Constitution that Flowers already has a wide enough market presence to gain from the Hostess bankruptcy, without spending money buying any of its brand names.

Tim Ramey in a D.A. Davidson & Co. analyst. He said the future of Hostess brands is uncertain. Items like Twinkies, he added, hit their peak popularity a long time ago and are now in a death spiral.

Flowers executives have not discussed any plans publicly.

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Information from: The Atlanta Joual-Constitution, http://www.ajc.com

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Mike Gallagher Mike Gallagher is a Georgia-based freelance journalist covering local news, community developments, and regional issues that matter most to residents across the state. Writing for Georgianewsday.com since 2016, Mike has built a reputation for clear, balanced reporting and a strong connection to the communities he serves. His work spans city council decisions, school board updates, small business features, public safety reports, and statewide policy changes. In addition to local coverage, Mike occasionally reports on state politics and national headlines, offering readers context on how broader decisions impact Georgia communities. Known for his steady, fact-driven approach, Mike prioritizes accuracy, fairness, and accessibility in every story. Whether covering a town hall meeting or breaking political developments, he aims to inform readers with clarity and integrity. Outside the newsroom, Mike remains actively engaged in Georgia’s civic landscape, always seeking the next story that shapes the state’s future.