Amazon to pay $1B for gaming site Twitch
Google has failed in its attempt to acquire Twitch and instead Amazon has stepped up to buy out the video-streaming service.
Just a couple of months ago it seemed as if Google was a shoe-in to buy video streaming platform Twitch, presumably with a view to making it a part of YouTube. But the deal has fallen through and it’s instead Amazon which has acquired the company.
Amazon paid a cool $970 million for Twitch, in cash, although it’s made no statement on what it plans to do with the service.
Although the Amazon Fire TV set-top box was initially thought to be the company’s attempt at a mass market home console the gaming component of the device has so far been downplayed.
However, Amazon did acquire Killer Instinct developer Double Helix and have announced support from traditional publishers – so it may be merely that they plan to focus on games later on. Or perhaps release some sort of dedicated gaming hardware.
As for Twitch, since 2011 it’s grown to have more than 55 million unique visitors, who have viewed more than 15 billion million of content produced by 1 million broadcasters. It’s also rated as the fourth biggest website in the world by volume of Internet traffic.
Those are their numbers, obviously, but the service has certainly become a ubiquitous part of modern gaming and is directly supported by both the Xbox One and PlayStation 4.
‘Amazon and Twitch optimise for our customers first and are both believers in the future of gaming,’ said Twitch CEO Emmett Shear. ‘Being part of Amazon will let us do even more for our community. We will be able to create tools and services faster than we could have independently. This change will mean great things for our community, and will let us bring Twitch to even more people around the world.’
‘Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month – from The International, to breaking the world record for Mario, to gaming conferences like E3. And, amazingly, Twitch is only three years old,’ said Jeff Bezos, founder and CEO of Amazon.
‘Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community.’