Yahoo purchases email productivity provider Xobni just one day after acquiring Qwiki

Hey big spender! Yahoo has announced its second big acquisition in two days, reportedly purchasing Xobni for more than $30 million.

Xobni develops software to improve email productivity by making it easier to search through your contacts. For instance one of its apps, Smartr Contacts, is marketed as a \"magic address book\" which automatically identifies the contact details of everyone you've ever called, texted or emailed.

Also, Xobni is \"Inbox\" spelled backwards. Cool right? Just thought I'd point that out.

The acquisition of Xobni reportedly cost Yahoo between $30 million and $40 million. It came just one day after we leaed Yahoo had purchased mobile video app Qwiki for about $50 million.

Xobni broke news of the acquisition to its loyal customers with a blog post.

\"Did you ever meet someone who truly 'gets' you? That's how we feel about Yahoo!\" the post read.

\"Not to worry - we aren't pulling the rug out from under you. If you're using a Xobni product today, you can keep using it.\"

\"Of course, soon you'll be able to use Yahoo! products with Xobni goodness baked right in.\"

Yahoo is on a huge spending spree at the moment. Last month it purchased blog service Tumblr for $1.1 billion.