Yahoo Acquisition of IntoNow Adds Way To Share TV Show Info

Apr 25, 2011 - 21:32
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Yahoo Acquisition of IntoNow Adds Way To Share TV Show Info
IntoNow

SUNNYVALE – Yahoo has bought the maker of mobile software that makes it easier for people to let their friends know what TV shows they're watching.

The deal to buy IntoNow, announced Monday, is part of Yahoo Inc.'s effort to provide more information-sharing services. The company is trying to give people more reasons to stay on its website and services instead of increasingly popular online hangouts such as Facebook and Twitter.

Financial terms weren't disclosed.

IntoNow also lets viewers identify their favorite TV commercials, a feature that might open up ways for Yahoo to sell more ads in its online videos.

Although its website still ranks among the Inteet's top destinations, Yahoo's ad revenue growth hasn't been keeping pace with the rest of the Web. The shortfall has hurt Yahoo's stock.

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Mike Gallagher Mike Gallagher is a Georgia-based freelance journalist covering local news, community developments, and regional issues that matter most to residents across the state. Writing for Georgianewsday.com since 2016, Mike has built a reputation for clear, balanced reporting and a strong connection to the communities he serves. His work spans city council decisions, school board updates, small business features, public safety reports, and statewide policy changes. In addition to local coverage, Mike occasionally reports on state politics and national headlines, offering readers context on how broader decisions impact Georgia communities. Known for his steady, fact-driven approach, Mike prioritizes accuracy, fairness, and accessibility in every story. Whether covering a town hall meeting or breaking political developments, he aims to inform readers with clarity and integrity. Outside the newsroom, Mike remains actively engaged in Georgia’s civic landscape, always seeking the next story that shapes the state’s future.