Wrapper lets women remain demure while wolfing down a cheeseburger

In Japan, social etiquette dictates that a woman should never open her mouth wide in public. Yawning can always be concealed with a hand, but what if the lady has a hankering for a double bacon cheeseburger? That's when the \"Liberation Wrapper,\" designed by the Japanese burger chain Freshness Burger, comes into play. Printed with the image of a modest, closed-lip smile, the wrapper conceals not only the chain's Classic Burger but also the lady's gaping maw while she attempts to consume it. The wrapper has proved to be so popular that sales of the menu item reportedly increased by 200 percent. We'd consider that a \"jaw-dropping\" amount, but we don't want to be impolite. [Source]