World War G: LG smartphone PR stunt leaves 20 injured

Aug 14, 2013 - 16:10
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World War G: LG smartphone PR stunt leaves 20 injured
LG has apologised after a PR stunt giving away smartphone in South Korea caused mayhem, leaving 20 people injured. Picture: YouTube

A SMARTPHONE promotional event named after a zombie movie went horribly wrong after people tued up with BB guns and knives, leaving 20 people injured.

LG Electronics was promoting its new G2 smartphones in Seoul, South Korea, by releasing coupons for the phones inside helium balloons, and called its event \"World War G\", a play on the name of the Hollywood blockbuster.

But competitors showed up with BB guns, knives on sticks and even a sharpened staff in attempts to pop the balloons, Korea Timesreports.

LG said in a statement that similar events across South Korea had been cancelled, due to safety conces.

\"We will provide (the injured) with proper medical treatment as we are responsible for the event,\" it said.

 

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LG has apologised after a PR stunt giving away smartphone in South Korea caused mayhem, leaving 20 people injured. Picture: YouTube

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Mike Gallagher Mike Gallagher is a Georgia-based freelance journalist covering local news, community developments, and regional issues that matter most to residents across the state. Writing for Georgianewsday.com since 2016, Mike has built a reputation for clear, balanced reporting and a strong connection to the communities he serves. His work spans city council decisions, school board updates, small business features, public safety reports, and statewide policy changes. In addition to local coverage, Mike occasionally reports on state politics and national headlines, offering readers context on how broader decisions impact Georgia communities. Known for his steady, fact-driven approach, Mike prioritizes accuracy, fairness, and accessibility in every story. Whether covering a town hall meeting or breaking political developments, he aims to inform readers with clarity and integrity. Outside the newsroom, Mike remains actively engaged in Georgia’s civic landscape, always seeking the next story that shapes the state’s future.