Women paint images on their thighs as part of new advertising craze
Young women in Tokyo, Japan, have become walking billboards after public relations consultant Hidenori Atsumi spotted the potential in body advertisement.
The woman, who have to be aged over 18, walk around the city for eight hours each day with the images adoed on the thighs.
Mr Atsumi also encourages them to dress up in mini-skirts and long socks so they can look more alluring as they carry around ads that include promos for music groups such as Green Day.
‘It"s an absolutely perfect place to put an advertisement as it is what guys are eager to look at and girls are okay to expose," he said.
As well as the age requirement, in order to work as one of the models you have to have at least "20 connections" to people on social network sites.
The girls are also told to post photos of themselves online with the advert painted on.
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