Two famous, doomed car brands return from the dead
Car buyers in some parts of the world may be facing a zombie-like resurrection of 1970s-era automotive brands. First, Nissan is reported to be considering a revival of its Datsun brand, the defunct sport car badge responsible for the 240Z, which eventually evolved into the ultra-capable Nissan 370Z.
Japan's Nikkei reports that the name may be used as a low-cost competitor in emerging markets like Indonesia and India. Meantime BMW, which already scored a groovy hit with its revamped Mini division, has meanwhile applied for a European patent on the Triumph \"wreath badge\" -- meaning BMW could use it to license everything from books and apparel to leather goods and (we hope) automobiles.
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Mike Gallagher
Freelance writer with a passion for travelling
