More than 90 per cent of U.S. tablet computer users paid $53 for apps: study

Jul 3, 2011 - 15:11
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More than 90 per cent of U.S. tablet computer users paid $53 for apps: study
More than 90 per cent of U.S. tablet computer users have downloaded applications and most have bought apps, spending over $50 on average during the past 12 months, according to a study

More than 90 per cent of U.S. tablet computer users have downloaded applications and most have bought apps, spending over $50 on average during the past 12 months, according to a study released on Wednesday.

Twelve per cent of the total U.S. population own or use a tablet, the study by the Online Publishers Association (OPA) found, with the number expected to rise to 23 per cent, or 54 million people, by early 2012.

Ninety-three per cent of tablet users have downloaded apps, the study said, with the average tablet user downloading 20 apps, predominantly for weather, games and music, social networking and news.

Seventy-nine per cent of those who have downloaded apps have paid for apps during the past 12 months, spending $53 on apps during the period, the OPA study said.

Twenty-six per cent of all apps downloaded are paid apps with games making up more than 50 per cent of the apps people paid for, it said.

The study also found that 60 per cent of tablet users are men and 48 per cent are between the ages of 18 and 34.

Tablet owners were largely happy with their devices, the study found. Eighty-nine per cent said they were satisfied or very satisfied with their tablet.

Apple's iPad was the tablet of choice among those surveyed with 46 per cent saying they owned or used an iPad and 21 per cent saying they owned or used an iPad 2.

The next most popular tablets were the Android-powered Samsung Galaxy, the Dell Streak and the HP Slate.

The survey of 2,482 people between the ages of eight and 64 was conducted by Frank Magid Associates between April 15 and April 20 and has a margin of error of plus or minus 1.97 percentage points.

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Mike Gallagher Mike Gallagher is a Georgia-based freelance journalist covering local news, community developments, and regional issues that matter most to residents across the state. Writing for Georgianewsday.com since 2016, Mike has built a reputation for clear, balanced reporting and a strong connection to the communities he serves. His work spans city council decisions, school board updates, small business features, public safety reports, and statewide policy changes. In addition to local coverage, Mike occasionally reports on state politics and national headlines, offering readers context on how broader decisions impact Georgia communities. Known for his steady, fact-driven approach, Mike prioritizes accuracy, fairness, and accessibility in every story. Whether covering a town hall meeting or breaking political developments, he aims to inform readers with clarity and integrity. Outside the newsroom, Mike remains actively engaged in Georgia’s civic landscape, always seeking the next story that shapes the state’s future.