Interactive ad changes display based on viewer's sex
You're not being paranoid: That bus stop is really checking you out. A new $47,355 ad that has been installed on London's Oxford Street uses facial recognition technology to determine your gender and then changes the content based on which set of chromosomes you're carrying.
Women see a 40-second advertisement for Plan UK, a children's charity, which is advocating for girls' education, while men get nothing but a blank screen and a URL for the Plan UK website. \"We're not giving men and boys the chance to see the full ad,\" Plan UK CEO Marie Staunton told The Telegraph. \"So they get a glimpse of what it's like to have basic choices taken away.\"
Is this technology cool or creepy?
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Mike Gallagher
Mike Gallagher is a Georgia-based freelance journalist covering local news, community developments, and regional issues that matter most to residents across the state. Writing for Georgianewsday.com since 2016, Mike has built a reputation for clear, balanced reporting and a strong connection to the communities he serves. His work spans city council decisions, school board updates, small business features, public safety reports, and statewide policy changes. In addition to local coverage, Mike occasionally reports on state politics and national headlines, offering readers context on how broader decisions impact Georgia communities. Known for his steady, fact-driven approach, Mike prioritizes accuracy, fairness, and accessibility in every story. Whether covering a town hall meeting or breaking political developments, he aims to inform readers with clarity and integrity. Outside the newsroom, Mike remains actively engaged in Georgia’s civic landscape, always seeking the next story that shapes the state’s future.
