#HoldACokeWithYourBoobsChallenge: Why women are taking selfies of bottles of coke held between their breasts
Mike Gallagher
Remember how much you wanted to make the Ice Bucket Challenge stop after the 3,456th one appeared in your Facebook feed?
Well, now there’s another social media challenge to swamp your timeline.
The idea is that women take off their tops and hold a can of Coca-Cola between their boobs, conceal their nipples to make the images vaguely Facebook censorship-friendly and then snap a selfie.
The #HoldACokeWithYourBoobsChallenge – which campaigners hope will match the popularity of the Ice Bucket Challenge – is meant to raise awareness of breast cancer.
The craze has already gone global women from America, Russia and France posting their selfies to Instagram, Twitter and Facebook to urge women to check their cleavage for lumps and bumps.
criticised by some for making breast cancer sound ‘fun’ and ‘sexy’.
Things really weren’t helped when it emerged that the trend was started by an adult entertainment talent-scouting agency called Elite Talent Referral.
And some of their posts are really rather raunchy.
Plus there appears to be no real explanation as to why Coke bottles.
What do you think?
