Escalator advert terrifies people trying to go down a floor

Mar 2, 2014 - 22:45
Mar 2, 2014 - 22:50
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Escalator advert terrifies people trying to go down a floor
Advert at the bottom of escalator terrifies the hell out of everyone trying to get to the floor below

This National Geographic advertisement is probably the best example we"ve seen in a while of simultaneously promoting something and messing with our minds, man.

The graphic appears at the foot of an escalator in Brazil, advertising a programme called ‘Mundo Salvagem de Richard Rasmussen" and featuring a tagline that translates as ‘Ready for an adventure through the Brazilian forests?".

Don"t look down… (Picture: Imgur/SAT0725)

But it"s the image that"s really eye-catching. The veritable optical illusion consists of a 3D drawing of a crocodile jumping out of water at the bottom of the escalator, creating an unnerving situation for those about to disembark.

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Another eye-catching advert was posted to Reddit (Picture: Imgur/SAT0725)

The advert was posted to Reddit by user SAT0725, who also drew attention to an equally inventive ad painted onto stairs in the UK.

The second advertisement, paid for by the American Disability Association, is designed to show able-bodied people how difficult something as simple as climbing stairs can be.

It features a painted-on mountain range and the words ‘For some this is the Everest".

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Mike Gallagher Mike Gallagher is a Georgia-based freelance journalist covering local news, community developments, and regional issues that matter most to residents across the state. Writing for Georgianewsday.com since 2016, Mike has built a reputation for clear, balanced reporting and a strong connection to the communities he serves. His work spans city council decisions, school board updates, small business features, public safety reports, and statewide policy changes. In addition to local coverage, Mike occasionally reports on state politics and national headlines, offering readers context on how broader decisions impact Georgia communities. Known for his steady, fact-driven approach, Mike prioritizes accuracy, fairness, and accessibility in every story. Whether covering a town hall meeting or breaking political developments, he aims to inform readers with clarity and integrity. Outside the newsroom, Mike remains actively engaged in Georgia’s civic landscape, always seeking the next story that shapes the state’s future.