Oreo breastfeeding ad never meant for public, Kraft says
Oreo has claimed its controversial breastfeeding baby advert was 'never meant to go public'.
Kraft Foods, the firm's parent company, said the provocative picture of a child clenching a chocolate cookie while suckling on a woman's breast was only supposed to be used once.
The nipple-exposing promo was made by its Cheil Worldwide agency, it added, which was merely going to use it for an advertising forum.
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Mike Gallagher
Freelance writer with a passion for travelling
