BMW Ad Puts Company Name Into Viewers Heads (VIDEO)
BMW has figured out how to get into the heads of prospective customers — literally.
The car and motorcycle company worked with lighting manufacturer Profoto to produce a commercial with light effects that allow viewers to temporarily see the letters "BMW" when they close their eyes.
The ad relies on an optical illusion called an afterimage effect.
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Mike Gallagher
Freelance writer with a passion for travelling
