'Fat & ugly? Just be ugly': Gym's latest billboard isn't going down too well

A British gym is fat-shaming the very members it is trying to recruit. The new Fit4Less advertising billboard, reads: ‘Tired of being…Fat & Ugly? Just be ugly at Fit4Less’.

'Fat & ugly? Just be ugly': Gym's latest billboard isn't going down too well
'Fat & ugly? Just be ugly': Gym's latest billboard isn't going down too well

2017-01-15 08:32:10A British gym is fat-shaming the very members it is trying to recruit. The new Fit4Less advertising billboard, reads: ‘Tired of being…Fat & Ugly? Just be ugly at Fit4Less’.

The new advertising billboard was intended as a replacement for another offensive billboard the gym had put up in April, which depicted a UFO beaming someone up, with the words ‘they’ll take the fat ones first’.

In a statement, the gym said: ‘Fit4less is a brand that doesn’t take itself too seriously, the campaign is intended to be seen as light-hearted fun and we certainly don’t mean to cause offence.

‘By adopting a light-hearted approach we can reach a wider audience and gain the attention of people who wouldn’t usually respond to traditional gym advertising.’

 

Do you find this funny or fat-shaming?